Companies using big data should empower employees

Data-focused companies more successful

The survey was conducted by the Economist Intelligence Unit and commissioned by Tableau Software, a provider of rapid-fire business intelligence solutions. The survey results make it clear that the data requirements vary depending on the sector and company - the strategies for full data exhaustion that are used by sectors and companies do not differ. According to the survey results, the most successful companies are those that maximize data usage by providing required training and promoting data usage across departments and employees. "Leading companies recognize that employees who are given the opportunity to use data can make a significant contribution to the company's success," said Ralf Patzwaldt, DACH Sales Manager at Tableau Software. "Making data available and usable for all employees can be a company's culture change and in particular promote cooperation in and between departments. The bottom line is that this has positive effects for the company. The German executives surveyed also recognize this and believe that the majority of your employees should understand and use data. " Jerry O'Dwyer, Principal at Deloitte Consulting, agrees that the democratization of data has a transformative effect on businesses. "The resistance to running data only through IT is increasing," said O'Dwyer. He added that it would be foolish to try to enable every employee to use data, but at least everyone should be given the opportunity to be able to work with data. Other important German results of the study: • Different definitions of big data: Companies define the size of big data very differently. 36 percent of those surveyed describe data volumes of over one terabyte as big data, and 15 percent even refer to as much as one gigabyte.
  • Usage compared to other companies: 66 percent of respondents cited data that was not well structured or consistent as a reason that their company lags behind similar companies in terms of big data usage. 50 percent think it's because they don't have enough people to analyze the data.
  • Work data-centrically to make informed decisions - Respondents were asked to evaluate the importance of data in different organizational units, 58 percent answered that data was "extremely important" and "very important" in order to make strategic decisions.
  • Influence of data on the job - When asked what influence data has on their job, 57 percent of the respondents answered that data has increased the importance of their role. When asked about the influence of the data on their employees, the respondents saw a need, because 65 percent had to train their employees so that they could use the company data better.
  • The Skilled Worker Shortage - Data Scientists will continue to be an integral part of many workforces, but in a competitive job market, the main problem is recruiting and retaining these specialists. 43 percent of those surveyed in Germany state that the greatest challenge for them is to find qualified employees. In addition, 35 percent are convinced that there is a shortage of qualified data analysts in their business segment and 34 percent cite high salaries as a problem for recruiting.