What is the oldest online business still running

Top 100 online shops, HDE holds on Sunday, Zalando offers second hand, hopes rest on Christmas sales

There are still ten weeks until the beginning of Advent, it is constantly well over twenty degrees, but supermarket shelves have long been filled with marzipan and speculoos. And not because of Corona. In the US, "The Festive Season" actually starts in November. But now the consulting firm AlixPartners has for the first time added October to its forecasts for the Christmas business: The usual definition of the Christmas season is "meaningless" in this Corona year. With a view to the pandemic development in the USA, Great Britain and Spain, one has to fear that the advisors are right - just different than expected.

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TRADE NATIONALTop 100 online shops in Germany: From Amazon to Shoes24.de
The sales of the German top 100 online shops grew by double digits in 2019. The year-on-year increase is 11.6 percent with total annual sales of EUR 37.52 billion. This was the result of the study E-Commerce-Markt Deutschland 2020 *, carried out jointly by the EHI Retail Institute and Statista, from which the ranking of the top 100 online shops now appears. In the clothing sector, two companies can score particularly well: Zara.de and Aboutyou.de, which has climbed to 13th position. In the ranking of the top 100 online shops there is only one grocer (Rewe.de), in drugstore and health the performance of Flaconi.de and Shop-apotheke.de is particularly noticeable. Here is an overview.

Sunday opening I: HDE demands to finally abolish the so far regularly required event reference
In view of the permits for Sunday opening times that the courts have repeatedly revoked at short notice in recent months, the German Trade Association (HDE) is calling for legally secure solutions. Basically, Sunday openings are of enormous importance for the retail trade and city centers. For more secure dates for the opening of its shops on Sundays, retailers want to go to the Federal Constitutional Court, reports dpa. "We are determined to file constitutional complaints in order to obtain legal clarity," quoted Die Welt HDE President Josef Sanktjohanser. "If we have a suitable case as a basis, it could be added in the current year." The background to this is that Sunday openings are usually only permitted in conjunction with trade fairs, folk festivals, etc., but these are currently almost impossible due to the corona requirements of the federal states. Without a constitutional examination, legally secure Sunday openings could hardly be carried out.

Zalando customers can buy and exchange used fashion as new directly on the platform
It used to be called second hand, today it is called pre-owned. In both cases, buyers are buying something that previously belonged to others. According to Zalando, interest in pre-owned fashion is high and growing steadily, especially among millennials. Since yesterday, the online platform for fashion and lifestyle has been offering customers in Germany and Spain the option of exchanging their pre-owned items at Zalando for a credit or buying used fashion. The retailer advertises to curate a quality-tested, daily updated range of new, used fashion for the fashion store and to offer customers an uncomplicated and reliable service.

Sunday opening II: It depends on how the party is celebrated - VG Berlin finds planned openings in Berlin to be unlawful
Covid19, again and again Covid19: Because the celebrations for the Day of German Unity this year, as well as the farewell party for Tegel Airport, do not take place with any notable audience participation, according to VG Berlin there is no longer an occasion for a store opening in all of Berlin. The Berlin Senate Department for Integration, Labor and Social Affairs had promised this; the Verd.di union had turned against it in an urgent motion. The VG Berlin found, among other things, that it was unclear whether the planned events still had the character of a face-to-face event justifying the opening on Sunday. The verdict should be grist to the mill of the HDE (see above).


INTERNATIONAL TRADEAt first metro, ended up at Sainsbury's: Investor Kretinsky expands portfolio
Czech billionaire Daniel Kretinsky is expanding his portfolio of retail companies. Through his investment company Vesa Equity Investment, he has acquired a stake of 3.05 percent in the British supermarket chain Sainsbury’s, which corresponds to a value of 130 million pounds. Vesa’s portfolio also includes stakes in US retailer Foot Locker and department store chain Macy's. Kretinsky has a stake in the Metro group through his investment company EP Global Commerce. His attempt to increase his stake to over 29.99 percent (see MB of September 14th) has so far not been successful - the offer was rejected by the Metro board as being too low.


A bot for every stop: How chatbots help shape the customer journey
Chatbots are not the big boobs. However, if used correctly, they can help in many steps in the customer journey to support the (potential) customer and thus give the company a competitive advantage - says Andreas Belau, Managing Director of the digital agency Chatchamp. In an article for Horizont he explains how chatbots help to increase conversion and presents five examples of how chatbots can be used effectively along the customer journey.



In this edition

    Courage to start again

    How to get your business going again


    With the right influencers for more sales


    Secondhand gains market share

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