Where do marketing managers work

Profession as
Marketing Manager

The areas of responsibility of the Marketing Manager read like a “best of” from the entire economy. It starts with business knowledge, which comes into play from the analysis of statistics to personnel management and financial management. Comprehensive media skills are just as important in order to be able to adapt a marketing strategy to a single medium such as the Internet or television. In addition, you have to have a talent for communication in order to address customers and target groups, to formulate your ideas and wishes in an understandable way and to exchange ideas with all departments of a company, from product development to management. In addition, you need extensive specialist knowledge of all areas of marketing and advertising. Of course, you have to know what makes a target group tick in order to inspire them. At the same time, you have to be able to assess the impact of content and visual designs. Often you also give the executing agencies specific design requests or important keywords. It is also important for you to keep track of the demand, competition and trends on national and international markets. You also need to know the advantages and disadvantages of market research methods such as qualitative and quantitative interviews. In addition, you are always fundamentally involved in the work processes of other departments, e.g. in controlling or the logistics center.

Of course, it is also essential for the marketing manager to have extensive specialist knowledge of the respective industry in which the product or service to be marketed is at home. In the online market, for example, you are familiar with all areas of e-commerce and know what to look out for when designing an online shop. If, on the other hand, a new drug is to conquer the pharmaceutical market, you have to consider the price restrictions for prescription drugs. Whether the food or textile industry, automobile manufacturing or IT service, every industry has its own rules, opportunities and pitfalls.

You also need to be able to organize and communicate when it comes to designing promising marketing strategies and delegating the individual departments and employees accordingly. Very good English is the least you need to have knowledge of foreign languages, any additional foreign language will only be an advantage for you. And you need rhetorical skills, both in the presentation of your work and your ideas and in the design of the content of advertising. You shouldn't mind frequent travel either. You are constantly visiting customers and business partners, supervising on-site marketing campaigns or PR appointments and you are a frequent guest at trade fairs where your company or your partners present themselves. You also have to be able to cope with the stress that the job inevitably brings with it. This not only relates to the immovable deadlines to which you are permanently bound, but also to the great responsibility that you bear.

So you see, a good marketing manager has to be able to do a lot. But don't worry, nobody expects you to be the perfect all-rounder right after graduating from university. There is no course of study that teaches you everything you can and need to know right away. This makes internships all the more important for you as a career starter, through which you gradually come into contact with all facets of this demanding, but precisely because of this, so exciting profession. Many marketing departments also offer trainee positions that are ideal as an introduction to the industry. Volunteers are also offered, especially in media marketing. In addition, the individual skills and requirements for the job of Marketing Manager are weighted differently depending on the company, while you acquire a large part of the remaining skills and the necessary know-how in the course of your career almost automatically.