Adsense More ad blocks, less income

5 steps to more Google AdSense earnings

Have fun writing blog articles and earn money while doing so? Bloggers and website owners use a wide variety of sources of income to finance their hobby or to earn something. Google AdSense is one of these sources of income and it has some advantages: AdSense is set up quickly and afterwards you don't really have to worry about anything, as Google automatically selects the displayed advertising. In practice, however, it is not that easy and many AdSense publishers make little, if any, money from it. In the following, I'd like to address five important AdSense influencing factors and show how you can optimize them to increase revenue.

What is Google AdSense?

Google AdSense is an online service that displays advertisements based on the CPC principle. CPC is the abbreviation for “Cost per Click”, which means that the advertiser only has to pay something when the advertisement is clicked. For website owners, bloggers, forum owners, etc., Google AdSense offers the possibility of displaying advertisements on their own blog and making money when readers click on these advertisements.

A big advantage is that you only have to select the format of the AdSense banner and decide whether text ads, image ads or both should be displayed. After integrating the corresponding code at the desired location on your own website, Google automatically begins to deliver advertising.

As a rule, Google analyzes what the surrounding text is about and, if possible, a thematically appropriate advertisement is displayed, because this of course increases the chance that readers will click on it.

That all sounds great. So what's the problem? As easy as it is to use Google AdSense, it often happens that hardly any income is generated. As is so often the case, the saying “easy to learn, hard to master” also applies here. Only through optimization measures can the potential of AdSense be exploited and income can be increased significantly.

Overview of the optimization areas

Basically, you can define five optimization areas to increase AdSense earnings. They work together in the following formula and are responsible for the total AdSense revenue:

Traffic + click prices + matching ads + placement + design = Adsense earnings

I will now go through these optimization areas individually and give tips.

1. Traffic

Influencing factor number 1 is the number of visitors who are on your own pages. In my experience, Google AdSense scales very strongly with the number of visitors. The more traffic you can generate, the more you will earn with AdSense. I keep seeing bloggers with just a few 1,000 page views a month. So it is not surprising that hardly any AdSense income is generated. That is why it is important to take care of attracting more visitors to your own pages. The following measures are possible, among others:

  • SEO: Basic search engine optimization measures should be taken into account, with on-page optimization gaining in importance in recent years. In other words: The page itself has to be well adapted to the needs of search engines like Google. But backlinks from other websites are still important in order to be ranked higher up in the search results on Google.
  • Social Media Marketing: For some years now, social networks such as Facebook or Twitter have offered a good opportunity to reach new readers away from your own website. For this, however, it is important that you are really active there, share content from other users and thus slowly increase your own fan base. If you have a certain reach, a large number of visitors will come to your website from there.
  • Regular readers: Regular readers are regularly returning visitors. These are, however, a double-edged sword with regard to Google AdSense: They see more advertisements, but often they also ignore the advertisements because they already know the site so well. However, there are many other reasons why it doesn't do any harm to build up a large readership base.
  • Popular topics: Another good option is to expand the range of topics. There are topics that are much more popular than others and therefore attract more visitors. But you should be careful not to undermine the image of your own site. Celebrity news on a business blog may attract new visitors, but these will be gone just as quickly and your regular readers will likely react very negatively.
  • Technology: From my own experience, I can say that technology plays an important role in traffic. Moving from a shared hosting tariff to your own server brought 10% more traffic overnight. Optimizing the loading time of my entire blog, including a new caching plugin, even brought 25% more visitors.

2. Click prices

The second influencing factor concerns the click prices. With Google AdSense, there is no fixed price, but Google determines its own price for each click. This depends on the topic, the quality of the previous clicks from this website and the number of advertisers and their bids.

As a result, some topics are very worthwhile and bring in 1 euro or even significantly more per click. Other topics may be popular, but only pay a few cents per AdSense click.

If you think about making money from the start, you should make sure when choosing your own website topic that it is also a financially worthwhile topic that you should also have fun with yourself. Unfortunately, I keep seeing bloggers who choose a financially lucrative topic, but then give up after a short time because they are not interested in the topic in the long term.

The Google AdWords Keyword Planner, which not only outputs the monthly search queries for terms, but also the approximate click prices are suitable for topic planning. 68% of this, or around two thirds, are paid out to AdSense publishers.

It is also important to include the most frequently clicked AdSense block first in the code, as this is where Google places the most lucrative ads.

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3. Matching ads

The third adjustment screw for optimizing AdSense earnings is filtering out inappropriate ads. Your own readers click on the AdSense advertisement much more often if it fits the content of the respective article.

Therefore, the first thing to do is to ensure that you only deal with 1 topic per article, if possible. Incidentally, this also has positive effects on search engine optimization.

In the AdSense admin you can also allow or block ad categories, depending on whether they are thematically related to your own website. In my experience, it can be worthwhile to block completely inappropriate categories.

You can even block individual advertisements. You should do this with inappropriate and dubious ads, as these are clicked less often. In addition, Google analyzes the quality of the visitors generated via AdSense. If they immediately leave the advertiser's website, there is a risk that you will receive less click compensation.

In addition, you should mark the actual article text with the Google AdSense tags ( and ). You can do this manually in the layout template or use a suitable plug-in.

4th placement

An important optimization factor is the placement of the AdSense banners. Many website operators do not want to annoy their readers with advertising and therefore “hide” the AdSense banners in the sidebar or in the footer. But that's the wrong approach from a revenue point of view. If you've decided to advertise, do it right.

It is important that an AdSense banner is visible as soon as possible after loading a website and that readers stumble over it. It is not for nothing that an AdSense banner at the top of the article usually brings the most clicks and thus the highest income.

Google itself has published some best practices that recommend prominent and eye-catching placement.

However, caution is advised here: Google is quite strict when it comes to attempting fraud. In addition to your own clicks on AdSense ads, which should be avoided at all costs, you also don't like it when, for example, the AdSense ads are placed near the navigation.

Generally speaking: Google is reluctant to see any measures that could mislead the visitor about the true nature of the AdSense banners. This can even lead to exclusion from Google AdSense.

5. Design

Last but not least, you can influence the revenue through the design of the AdSense ads. This is not possible with image ads, but text ads can be color-adjusted, among other things.

There are two typical approaches. On the one hand, the design can be based on the website so that the visitor does not notice that it is advertising. However, it is a balancing act with regard to the deception of the reader.

On the other hand, you can intentionally make a strong contrast to the rest of the page so that the readers will definitely notice the ads. Both methods have their advantages and disadvantages, and you should try out what works best for you.

The banner size can have a significant impact on the click rate. In my experience, the 300 × 250 AdSense banners generate significantly more clicks than the 460 × 60 AdSense banners.

Measure & optimize

Finally, one last tip. The optimization options are very extensive, but they do not always have the same effects. What works for one does not necessarily have to generate more income for the other.

It is therefore important to keep testing new approaches and measuring the changes. For this reason, you should only ever make one change and then after a few weeks (depending on the traffic) compare what it has brought.

Split tests, i.e. the parallel display of two AdSense blocks, is also a good measure to find out which one generates more income. With the new split test function in AdSense you can easily “compete” against different AdSense ads.

However, one should make sure not only to compare the number of clicks, but also the income that is actually generated. The page RPM value is particularly important here as it shows the earnings per 1,000 impressions.

I can only recommend everyone to look into AdSense optimization. Within half a year I was able to roughly double my AdSense earnings.


This article belongs to: UPLOAD Magazine 5

Guest author Peer Wandiger reveals five tips for optimizing Google AdSense campaigns. Also: The new podcast plug-in from Tim Pritlove, instructions for setting up fan pages and an overview of active crisis aid via the internet in the wake of Typhoon Haiyan / Yolanda.

He has been self-employed on the Internet for many years and now makes a living from his blogs and websites. His main project www.selbstaendig-im-netz.de has existed since the beginning of 2007. He has been using Google AdSense almost from the start and through optimizations and tests he has been able to increase his income significantly.

Keywords UPLOAD magazine 5