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Small and medium-sized companies are the biggest engine of the economy in Austria and Germany. “We have been dedicating ourselves to this economic segment since 2019. Now we want to give these companies an even louder voice and support them in their digital transformation, ”says Dejan Jovicevic, co-founder and CEO of brutkastens. “We started as the linchpin of the startup and innovation scene and have developed into a comprehensive news platform for the economy of tomorrow. I am delighted that in Michaela Schellner we have been able to win a top journalist for our team who will lead this area, which is so important to us, with competence, passion and a keen sense for the hot topics. "
“In 'Incubator Economy' we take a look behind the scenes of local businesspeople. If you consider that 99.6 percent of all Austrian companies are small and medium-sized enterprises, then it becomes clear how important it is to bring these to the fore. We want to offer companies a platform on which they can tell their success stories and illuminate their innovation strategies, but also have the opportunity to reflect and share their learnings, ”says Michaela Schellner.
Matchmaking as an indispensable component of success
In addition, it is very much about the networking of the companies with one another. Medium-sized companies are facing numerous challenges - the digital transformation and the shortage of skilled workers are just two examples. Cooperation with other companies, be they startups, corporates or players from within your own ranks, is an indispensable part of the strategy. Incubator events such as The Grow or the SME Roadshow have already impressively demonstrated how much potential there is in mutual networking. "We are convinced that with a focus on this we can ensure an exciting transfer of know-how from which all companies, regardless of their size or age, ultimately benefit," said Michaela Schellner, looking forward to her new role.
The studied journalism and communication scientist has profound knowledge of the Austrian retail and FMCG branded goods world as well as an extensive industry network. Before joining brutkasten, Michaela Schellner worked for the CASH trade magazine published by Manstein Verlag in various functions for over 12 years, most recently as editor-in-chief for the trade publishing division. She then worked as a freelancer in the 18 online platforms retailreport.at and productreport.at, where she continues to contribute her expertise. The 39-year-olds also worked at the Austrian Genuss.Magazin (Agrarverlag) and the TV station ATV.
Sara Grasel, editor-in-chief at brutkasten, emphasizes in conclusion: “For this year we have decided to expand the content of some subject areas that are of particular interest to our readers, and after 'Brutkasten Finance' and 'Brutkasten Earth', 'Brutkasten Wirtschaft' is the next important step. I am very pleased that this vertical will be headed by Michaela Schellner, an experienced business journalist who has her ear very close to the topics of the industries. "
About the incubator
The brutkasten sees itself as the medium for the economy of tomorrow and operates a broad media portfolio with www.derbrutkasten.com, startingup.de, Gründerberater.de and vc-magazin.de with which it reaches around half a million users. In addition, with the implementation of over 150 events, the brutkasten has developed into the leading end-to-end provider for virtual and hybrid events in the DACH region. The job and employer branding platform also recorded strong growth in both applicants and recruiters.
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