Has anyone worked for InstaCart
Failure allowed: young millionaires have learned from these mistakes
“Anyone who never made a mistake has never tried something new,” the brilliant physicist Albert Einstein already knew. Failure and making mistakes are also part of the startup life: Often you only learn from your failures how to do it right.
Max Mullen is the founder of Instacart. Founded in 2012, the San Francisco-based startup delivers purchases straight to your home. "In the beginning everyone told me that it would never work," says the 29 year old Entrepreneur.com. He knew that several startups had tried and failed, but "People shop all the time and so there is an obvious problem here that needs to be solved."
(Incidentally, Viennese startups are currently pursuing similar ideas: Zuper delivers your purchases to your front door - as does the online supermarket Yipbee)
Right from the start, Mullen and his partner managed to enter into large cooperations: local shopping markets and over 7,000 “shoppers” who bought beautiful fruit and the right wine. The team started with no outside funding and has seen incredible growth since launch.
As early as 2010, Max Mullen tried to become successful with a social network called Volly. But after only a year he had to admit that he had failed. His learning: “I didn't have the passion for it. It is passion that makes you persistent and makes you understand the urgency of something. Without this quality, when you encounter an obstacle, you give up. I've realized that if I'm not passionate about something, it's not worth it. I'm passionate about Instacart and as you can see, the company is successful. "
The management position has to be learned
Emily Weiss is the founder of the beauty blog "Into the Gloss", where she sells beauty products under the name Glossier. And with that she is extremely successful. The 30 year old admits that she is simply too young to bring the know-how and experience of a manager with her. However, this led to problems. “I imagined managing people very differently,” she says honestly.
“I always thought it was about positioning people correctly - finding the“ perfect fit ”for them. In doing so, I had to learn that the point is to release people from the “perfect position”. Then they are most productive and helpful. "
As a young manager she had to learn something else: she's only looking for employees for job positions for the next 18 months - not for the next three years. "In the future we will be a completely different company than we are today and the person I need then could be someone other than the one I have to look for at the moment."
Going to market too quickly can be the fatal blow
"We have had a lot of setbacks on the way to success," says Austin McChord, who founded Datto: The company recovers data. “When our company was still small, there were endless challenges and we made pretty much every mistake that could be made.” He remembers the moment when a competitor brought an update onto the market. At that time, the team left everything behind and immediately started working on a solution in order to be able to keep up.
“In the end it was a big mistake. We created a product that didn't work well. ”They had given too little thought to the customers they had already won and who should now deal with the faulty product. “We almost completely failed because of it.” But the team had learned from the mistake. The next product was a bestseller - until today. Around 80 percent of sales are due to the following product, which was not a snap shot.
“It's really important that the product has been properly tested and works safely. Our customers depend on it - and our reputation too, that's everything. If you sell something that is not trustworthy, you can completely ruin your own brand. And that can happen very quickly. ”This in turn would lead to the failure of the business.
Failure doesn't mean giving up completely. The important thing is to recognize what went wrong and then learn from it. As you can see, the young millionaires also had to correct wrong assumptions before they could become really successful.
Source, © picture 1: Twitter @Max, picture 2: Emily Weiss, Into the gloss, by Mathea Millman, picture 3: LinkedIn
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