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Does Tom Brady hold a record for getting paid to say, 'I'm going to Disney World'?

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After Super Bowl LV on February 7, 2021, Disney paid Tom Brady to say one version of 'I'm going to Disney World' or 'I'm going to Disneyland' four times - most of all professional athletes.


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After the Tampa Bay Buccaneers' Super Bowl LV victory on February 7, 2021, Snopes became aware of the problem, the tweet displayed below The Walt Disney Company paid Bucs quarterback Tom Brady to do a version of 'I'm going' more than any other professional athlete to Disney World 'or' I'm going to Disneyland '.

The tweet included a four-second clip of Brady and Buc's tight end Rob Gronkowski immediately after their 31-9 win over the Kansas City Chiefs, yelling in front of a camera, 'We're going to Disney World!'

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Disney later incorporated this sideline footage into a lengthy advertisement for its theme parks, displayed on Disney Parks' YouTube channel and blog. In contrast to previous years, the 2021 commercial highlighted not only the performance of the winning team, but also recognized health care workers on the front lines of the Covid-19 pandemic.

The claim was twofold: Disney started attracting Star NFL players in 1987 who won Super Bowl teams to say the phrase on camera, and no player since that year had finished appearing more often than Brady.

The earlier claim was true.

Michael Eisner, the former CEO of Disney, said business insider he and his wife came up with the tagline over dinner to mark the grand opening of Disneyland's "Star Tours attraction" in January 1987. The next day, just weeks before Super Bowl XXI between the New York Giants and Denver Broncos, Eisner and other NFL executives introduced the idea.

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The league bought in almost immediately, allowing Disney to have a camera crew on the sidelines of the championship on January 25 at Rose Bowl Stadium, California, and select select star players to participate in the promotional gag, Business Insider reported.

“I think the NFL saw our vision,” Tom Elrod, later illustrated by Disney Sport's director of marketing. 'We also had a good relationship with them when we were producing the halftime shows.'

Disney approached quarterbacks John Elway (Broncos) and Phil Simms (Giants), the latter of whom reportedly were reluctant to accept the offer ahead of the game. According to the February 18, 1987 issue of the Spokane Chronicle, a daily newspaper for east Washington:

“When Elway agreed, so did Simms. After Simms completed 22 of 25 passes to help the Giants beat Denver (39-20), he was patted on the shoulder and a voice asked, "Where are you going now?" And Simms replied, "I'm going to Disneyland. '”

Disney paid Simms $ 75,000 for the plug, and Elway made between $ 15,000 and $ 75,000 for agreeing to Disney's deal despite not being on the post-game commercial, according to Sports Illustrated.

The ad campaign has paused almost every Super Bowl since then. Additionally, Disney worked with executives from the MLB, the NBA, the Olympics, and other high profile entertainment events to land the same post-championship contract with star cast members, though Eisner told Sports Illustrated that the tagline was mostly in the soccer fan verse. "[The] Super Bowl was always at the core," he said.

Now we're going to get to the latter aspect of the claim: Disney paid Brady four times for saying a version of 'I'm going to Disney World' on the sidelines of Super Bowls - most other professional athletes.

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Brady was the New England Patriots quarterback for 20 years and played in nine Super Bowls news archives between 2002 and 2019. In the spring of 2020 he moved to Tampa Bay and made his tenth championship appearance. Below is a breakdown of Brady's Super Bowl games based on statistics compiled by ESPN:

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  • 36 (February 12, 2002): Patriots 20, Rams 17
  • 38 (February 4, 2004): Patriots 32, Panthers 29
  • 39 (February 7, 2005): Patriots 24, eagles 21
  • 42 (February 4, 2008): Giants 17, Patriots 14
  • XLVI (February 6, 2012): Giants 21, Patriots 17
  • 49 (February 2, 2015): Patriots 28, Seahawks 24
  • AT THE (February 6, 2017): Patriots 34, Falcons 28 (OT)
  • LII (February 4, 2018): Eagles 41, Patriots 33
  • 53 (February 3, 2019): Patriots 13, Aries 3
  • LV (February 7, 2021): Buccaneers 31, chiefs 9

In other words, Brady has won seven NFL championships as of this writing. Of these, Disney asked him to promote its theme parks four times during its post-game celebrations (36 2002 38 (2004); 53 2019, LV 2021), and he accepted these offers according to Disney Sports News and other news reports.

Disney Sports News released an online listing of all of the professional athletes and performers the company said they accepted the advertising deal between 1987 and 2017.

We compared it to suspected participants, according to SB Nation as well as factoring in the fact that the 2018 commercial featured Nick Foles, former Eagle quarterback, to determine:

  • In addition to Brady, four people said a version of 'I'm going to Disney World' for a paycheck after competing in high profile competitions like Super Bowls, the MLB World Series, the NBA Finals, and the Stanley Cup Finals.
  • Those repeat entrants were all of the NFL players who had won Super Bowls: Joe Montana (San Francisco 49ers), Emmitt Smith (Dallas Cowboys), John Elway (Denver Broncos), and Eli Manning (New York Giants).
  • None of the football players listed above shot the ad more than twice (Montana 1989 and 1990, Smith 1994 and 1996, Elway 1998 and 1999, and Manning in 2008 and 2012).

Considering Disney started paying professional athletes or performers to say some version of “I'm going to Disney World” or “I'm going to Disneyland” after high profile competitions in 1987, as well as indisputable evidence that all the other entrants In the ad campaign, except for Brady, we only filmed the ad once or twice, we rate this claim as “correct”.