What can artists blog about
How to start an art blog
Are you thinking of starting an art blog? The process of creating a blog is similar regardless of the industry you are in. But once you've set up your blog, your niche can dictate the look, content plan, and marketing strategy. With an art blog, you want to put your art first - so what's the best way to set up your blog for that? This guide will show you how to set up an art blog that will put your art first and the focus of your audience.
How to start an art blog that people want to read
An art blog can be an excellent way to express your ideas and interests in a new way: writing! Now that you have figured out which hosting company and blogging platform you want to start using, follow these steps to successfully set up your blog.
Step 1: choose the correct name
A name is a crucial part of any blog, but it could be a make-it-or-break-it factor for your art blog. Which name stands out more: Abigail's art or the art of beautiful Karts? The latter would probably attract more people's attention because it's geared towards some type of art so that an audience knows what it is about.
As an artist, you are expected to be creative. Naming your blog is no exception. And with so many types of art blogs on the web, there is a need to help yours stand out by specifying what you do or what your art blog is focused on.
That's not to say that your name isn't for your blog. If you already have some presence in the art world, using your name as your blog and domain name can be an excellent way to expand your brand.
Step 2: choose an art niche
Your art blog should have a sub-niche, like the visual arts in the example above. There are hundreds to thousands of types of art, from digital art to abstract art to landscape photography. If you find your place in the art world, your blog will stand out and attract the perfect audience (many types of art are acquired tastes!).
Think about the type of art you are creating that you are interested in. You should be able to not only showcase your artwork and other favorite pieces of art, but also write with authority in that particular niche.
Step 3: think about your purpose
There are many reasons you might want an art blog, including
- Journals about the art you love
- Explain your work of art
- Connection with other similar artists
- Growing fan base
- Sell your artwork
Whether you are creating your art blog as a hobby or monetizing it, you'll want to figure out its purpose now before you start creating any content.
Step 4: choose the best theme for your brand
Understanding the purpose of your blog can also help you choose the right topic for your blog and brand. Some topics are more journaling while others have an ecommerce focus that can help you sell your artwork online.
The theme of your blog is an element that should fit your brand and weave some of the aesthetic of your art into your website. While there are tons of free themes out there for WordPress and other blogging platforms, you could pay for a theme that reflects your art or hire a web designer to capture the personality of your art.
Step 5: plan and create your content
Now that you've set up your blog, it's time to plan and create content. Again, the content you create will depend on the purpose of your blog. If you are using your blog for journaling, almost anything can be used for the content. However, if you want to steer your audience towards potential sales, you need to be a little more strategic with your content planning.
A content strategy should include landing pages, informative evergreen content, and audience-focused blogs and emails directing visitors to your work of art. Browsing Other Artwork Blogs can inspire your content strategy by seeing how other art bloggers are selling their content. These content curation tools can help you find leading art blogs and content.
Step 6: create a social media presence
Connecting with other art influencers through social media can be your blogging game. A strong network leads to more exchanges and more opportunities for sponsorship, advertising and more, all of which translate into more visibility and sales of works of art if you play your cards right.
Start of work on building one or two social media channels. You can always target the others later. Instagram is a particularly beneficial platform for art bloggers. Here are some tips to help you figure out your best Instagram posting times.
Step 7: turn visitors into fans
Turning your visitors into fans is the best way to get them to come back to your blog, check out your new artwork, and hopefully buy some pieces. Offer an incentive such as For example, a discount on a purchase when you sell products, a free printable copy, or some other offer to get visitors to give you their email address so they can keep hearing from you.
This allows you to create email campaigns that showcase your new pieces, draw readers' attention to your blog posts, and offer promotions and discounts to increase sales. Your visitors will no longer be just one-time readers; instead, they will become fans and buyers in the long run.
Grow Your Art Blog To Success
Blog development takes time, but once you have several dedicated readers, they can do some of the leg work for you by engaging with you. Sharing your content is a way for people to show what they love or find helpful, and your content could be just the thing for the job. Our customizable share buttons blend in seamlessly with the design of your website to provide readers with an easy way to share your content with their followers and networks, thus fueling the growth of your art blog. You can install it in just a few minutes and it's completely free to use!
About the author
As a pioneer in the industry, ShareThis has provided free engagement and growth tools to more than 3 million publishers since 2007. Start growing your website traffic with our share buttons today!
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