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Social signals - this is how they influence your appearance on the web

What are social signals?

Social signals, or in German social signals, mean interactions and emotions in social networks. For example, if a post on Facebook is liked, commented on or shared, one speaks of a social signal. On Twitter, the retweets, where you can comment on the post at the same time, are also included.

More attractiveness, more trust, more reach

Social signals have a positive influence on reach. They ensure that the content of your website or your social media channel is disseminated. As it spreads, your community grows, traffic increases, and your subscribers and potential customers multiply. The interactions not only make your website attractive, but can also help to establish trust. Because let's be honest, who doesn't find it appealing to visit a page whose posts have garnered numerous likes, positive comments and impressions?

Image: © luckybusiness

Better ranking through social signals?

When talking about social signals, the question often arises, how important are they in terms of SEO?

Because so far there are no studies that prove that the interactions on social networks have a direct impact on the ranking. What we do know, however, is that the more social signals there are, the greater the reach. This also increases the likelihood that links to the sources will result in more references to the website. These in turn have a positive effect on the ranking. So there seems to be a connection between social signals and the ranking, but it is not very clear whether these are also the triggers for good rankings.

A good ranking in the search engines also means generating a good volume of visitors for your website. Here are a few tips for getting more traffic from social networks.

4 tips for more traffic

Now of course you also want to know how you can generate more social signals in the first place. With these four tips you are well on your way!

  1. Define and optimize the OG tags for an appealing link preview
  2. Make your social media presence clear on your website
  3. “Think outside the box” - Provide creative and informative content for more links and thus get a better ranking
  4. Have your goal in mind and measure your successes

So when you generate social signals, your content goes viral too. You can recognize this by the number of user responses in the form of likes, shares, retweets or pluses (such as with Google+). When sharing, the links to your website are also passed on, if available. You can determine and measure these social interactions with appropriate tools such as Sistrix, Xovi or Buzzumo.

Measure social media traffic via Google Analytics

With Google Analytics it is possible to determine sources of social interactions. See example below! Read the numbers from this path: Acquisition> Social Networks> Overview.


Image: Screenshot Google Analytics

These insights can be helpful in determining what content users like and share. Above all, you can also see which social media channel delivers the most visitors to your website. With an editorial plan you record your content and plan your topics, times of publication, address and target group. That way, you'll find out much better which content works best for your target audience. But we'll go into this in much more detail in the next article.

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